December 1, 2015 admin

Maximise your email marketing this Christmas

DIGITAL CRM- RETAIL REPORT 2015 (10)

Retailers, ideally, you’ve been warming up your subscribers and generating some early holiday sales over the past month or two, but now that Halloween has passed and it’s November, it’s official: Christmas season is here!

We want to help make the most of it with you some tips for successful email marketing this Christmas.

1 – Timing

It’s important to have a look at your calendar and think about the best days and times for your emails to be delivered. 

Try and ensure you miss the potential ‘days off’ or ‘party lunch afternoons’, and deliver your message when your contacts are most likely have the time to read and engage. 

2 – Embrace the season

It’s the season to be jolly, so ensure your copy and images carry a Christmas theme. This is the time to drop your professional guard and add a little personality into your communications.

3 – Don’t over do it

Although Christmas is a great reason to get in touch with your contacts don’t start sending more communications then you would normally. 

Customers get used to your communication patterns, a sudden more aggressive strategy can irritate contacts and may lead them to un-subscribe from all future communications.

4 – Key Focus

Ensure your message is clear and has focus. During the build up to Christmas contacts are exposed to an incredible amount of adverts and offers, so ensure yours is attractive and easy to understand.

5- Be original

Be Original – Try and avoid stock imagery and layouts. An eye-catching graphic will more than likely persuade your recipient to scroll further down the email. Do watch out though, some email clients will by default block images so be sure to include those all important ‘Alt’ tags.

6-Use social media

Social media sites like Pinterest or Instagram can tell you what people aspire to buy from you, and that information can be super-useful in getting your subscribers excited about the holiday season and thinking about the possibilities. That’s especially true early in the holiday season.

7 – Results

Remember, it’s important to communicate on a personal level with contacts, however there needs to be an aim to your message. Simply wishing your contacts ‘Merry Christmas’ is not going to help build strong relationships and is a missed opportunity to provide value. 

Make sure calls to actions are clear. Try and direct contacts onto your website and order pages. 

If you are thinking in your email marketing strategy, add some these points and will be able to help you to improve your engagement with your customers.

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